Originally posted by: beanstalk04
https://www.instagram.com/reel/DXbpw6-DvMi/
The drama will release in 2027, yet they’re already releasing teasers.
This is the most frustrating pattern in the C drama industry.
Teasers or trailers should come out just a month before release, but instead they drop teasers a year early and trailers 6 or 8 months in advance.
Btw
This look suits him too; it’s just that his hair is shorter.
I don’t know who the heroine is!
I haven’t watched any of her dramas yet, so I have no idea how her acting is.
Hopefully, the director is good.
Hmm.... posters and 1st trailer drop when the drama wraps filming. Road To Glory is still into 110-120 days of filming. Iirc they have more than a month to finish filming.
2nd trailer drops before the premiere.
Other than that short and long trailers/teasers get released on the channel's conference or when the drama crosses 1/2/3 M reservations.
You can search iQIYI Joy Conference 2026, held a few days back
Dramas take 1-2 years to release. To fill that gap, they keep releasing materials for Chinese NY, Chinese Valentine's day, Qixi, Solstice, actor's birthday, aisehi man kara materials 
If a drama doesn't have 100+ posters, then you should know they're on a tight budget 
Tbh learning these patterns are not hard. Catch one favorite and follow them crazy, if you don't learn this in less than 6 months come at me 
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