BCCI signs Rs 270-cr sponsorship deal with Gemini for IPL 2026

The Board of Control for Cricket in India (BCCI) has secured a Rs 270-crore sponsorship deal with Google’s AI platform Gemini ahead of the 2026 Indian Premier League (IPL), according to a PTI report.

As per media reports, the three-year agreement underscores the IPL’s growing global appeal, a BCCI official told PTI.

Gemini’s rival ChatGPT is currently among the sponsors of the ongoing Women’s Premier League (WPL).

The Tata Group continues to hold the title sponsorship rights for the IPL.

The upcoming season of the league is scheduled to be played from March 26 to May 31.

This Rs 270-crore sponsorship deal between BCCI and Gemini for IPL 2026 shows how strong the league’s commercial value remains. IPL continues to attract major brands because of its massive audience, global reach, and high engagement every season. Deals like this also help strengthen the tournament ecosystem, from production quality to fan experiences and grassroots cricket support. It proves that cricket remains one of the most powerful marketing platforms in India. With IPL growing each year, sponsorship numbers are only getting bigger. I was reading business and sports discussions on sportsplay24, and many fans see this as another sign of IPL’s unmatched brand power worldwide.