Star Plus’s Bias: How Bad Decisions Are Hurting the Series

🔥 Discussion Topic: When a Broadcasting Platform Turns into a Guillotine for Shows

As a loyal viewer, I’m not someone who gets upset easily over airing times or small changes. But what’s happening with the series Kabhi Neem Neem Kabhi Shahad Shahad has gone beyond tolerance. The problem isn’t the broadcast schedule ⏰ — it’s how Star Plus is handling it, a treatment that can only be described as deliberate neglect.

I am boiling with frustration 💣 towards Star Plus 📺💔. The channel’s management and policies? 🚫 An absolute disaster 💀🗑️.

I simply can’t comprehend it 🤯🤷‍♀️ — if you already have the tools to boost TRP ratings 📊, why not use them? 🤦‍♂️ Instead, they choose to crush the show 💔🪓, suffocate it 💨❌, and force it to end 🔒… seriously?!

This is the height of narrow-minded, short-sighted thinking 🤦‍♀️. They replace one show with another… yet don’t even give the new one a fair chance ⏳⚖️, only to end it too 😑. Give your shows a real opportunity, improve their presentation 🎬, and treat them with the respect and value they deserve ⚖️ — because their success will ultimately be your success as well.

But instead… they choose loss over growth, thinking it won’t affect them 😏 — but it will.

They don’t realize that shortening the airing time is actually destroying it 💔. Look at TikTok for example—its clips were just seconds long at first. When people started saying it was fun but too short to satisfy them, what did TikTok do? They adopted a policy of extending video length, allowing users to upload longer videos to keep people on the platform longer. By monitoring their platform’s performance, they noticed that short clips didn’t help, so they increased the duration to encourage people to stay. Facebook is now following the same strategy.

There’s no excuse here—shortening a show’s duration only harms it, never benefits it. What are people supposed to do with just one event per episode? I believe that’s one of the main reasons TV viewership has declined 📉, while platforms like TikTok, Facebook, and YouTube thrive—they offer complete entertainment without cutting corners or neglecting the audience’s needs.

We’re not talking about a production house here, but a broadcasting channel. Their primary duty is to present shows in the best possible way and support them so they reach the widest audience. What’s happening is the opposite: episodes cut too short, weak promotion that’s almost nonexistent, and a complete disregard for the work. It’s as if the channel is saying: “It doesn’t matter if you love this series — we have other plans.” This can only be described as blatant injustice and gross negligence.

The decisions we’re seeing make it feel as if the channel is deliberately pushing the show off a cliff. When a network has all the elements needed to increase TRP — such as giving it full airtime, fair promotion (not excessive, but enough to do it justice) — the logical step is to invest in and strengthen it, not sabotage it. Yet we’re seeing the exact opposite: intentional weakening, shorter episodes, and ending the series as if getting rid of it is some kind of achievement.

Is this simply short-sighted thinking? Or a random replacement policy that drags the channel into a cycle of losing its audience’s trust? The success of a series isn’t just about gaining viewers — it’s also a direct long-term gain for the channel, financially and in terms of brand loyalty. Yet we see decisions that throw all of that away for uncertain gambles. 🎯

My question: Is what’s happening with Kabhi Neem Neem Kabhi Shahad Shahad a poorly thought-out administrative decision, or are we witnessing a deliberate policy to make way for other shows at its expense? And can the audience’s voice change its fate… or has the verdict already been passed?

Some may disagree with me, but it remains a personal opinion...........

The channel is highly biased and the PH is new too .The episodes started getting shorter right from episode 13 which I think isn't even fair ,how can a new show gain high trp when it is yet to connect with audience.

im just manifesting a decent trp for the show so it can get to tell it's story which as per OG is good .

I just checked,Aarti show is getting 22 mins runtime and other shows get 24 mins ,only knnkss is getting 16 mins runtime ,earlier daayan show used to get 11 mins runtime while getting off aired , so I guess when channel wants to end the show they start reducing the duration.Only a miracle can save this show now

Originally posted by: YeahMe

I just checked,Aarti show is getting 22 mins runtime and other shows get 24 mins ,only knnkss is getting 16 mins runtime ,earlier daayan show used to get 11 mins runtime while getting off aired , so I guess when channel wants to end the show they start reducing the duration.Only a miracle can save this show now

Aarti is getting it now for almost 6 months it got 15 min to 17 min runtime

But Aarti used to get trp above 1.5 always ,so SP gave a chance but in knnkss case trp isn't crossing 1.2 which is bad ,if show doesn't increase its trp then doubt it will even run for 6 months ,SP is a greedy channel

Originally posted by: YeahMe

But Aarti used to get trp above 1.5 always ,so SP gave a chance but in knnkss case trp isn't crossing 1.2 which is bad ,if show doesn't increase its trp then doubt it will even run for 6 months ,SP is a greedy channel

It still was given less duration and that is point but now increased ,so if trp increase knnkss duration might increase

Originally posted by: Lapatakudi

SP sadly has always been this way ,they only care for trp .This series is remake of hit bengali series also has good actor so hoping against hope trp increase and show get to tell the story

I know it depends on the ratings 📊… but we also know there are factors that can increase them, like proper promotion—which I don’t see happening—and choosing a fixed, suitable time slot. But what does the channel do? They announce a time, then change it, then change it again. It’s like they themselves don’t even know when to air it—always without a clear plan or proper announcements—treating it carelessly as if they don’t care at all.

The airing time is way too short compared to a new series that’s still introducing itself. If you look back at the first episodes, the duration was reasonable, and so were the ratings. What happened after? They shortened the duration, which made the story pace slow and stopped the series from getting a fair chance to present its events properly.

Even if it’s a rerun of another series, that doesn’t give them the right to treat it in such an unprofessional and disrespectful way. If they thought a rerun wouldn’t work for them, why did they agree to air it in the first place? Many series follow the same style and similar plots, yet audiences accept them just fine because performance and presentation differ from one to another. It’s the channel’s responsibility to help deliver the show to as wide an audience as possible, in a way that matches their expectations.

They don’t realize that shortening the airing time is actually destroying it 💔. Look at TikTok for example—its clips were just seconds long at first. When people started saying it was fun but too short to satisfy them, what did TikTok do? They adopted a policy of extending video length, allowing users to upload longer videos to keep people on the platform longer. By monitoring their platform’s performance, they noticed that short clips didn’t help, so they increased the duration to encourage people to stay. Facebook is now following the same strategy.

There’s no excuse here—shortening a show’s duration only harms it, never benefits it. What are people supposed to do with just one event per episode? I believe that’s one of the main reasons TV viewership has declined 📉, while platforms like TikTok, Facebook, and YouTube thrive—they offer complete entertainment without cutting corners or neglecting the audience’s needs.

And just so you know, StarPlus lately has been struggling with some biased policies. If a series’ production team doesn’t have influence or connections, it won’t get the attention it deserves, and their show will always end up being the scapegoat for neglect and exclusion.