yes and now with overall itv doing so badly they have to do whatever they can to,stay afloat. And rishta, anupama are the top shows on Starplus..so the channel and ph will want to keep them going for as long as they get trps ..new shows don’t seem to be taking off with viewers..UKA is doing well because it’s a regular normal household with every day issues . .many Hollywood successful tv shows were similar to Uka ..that were just every day issues with regular people..and those shows ran for like 9 or 10 seasons. Maybe itv audience is also changing and they don’t want to see too much ott drama ..but rather every day stuff that’s relatable to every day life..is liked by them.They know their market yaar. Data points hota hai unke pass. Heat maps hota hai. Idhar sab hawe mei banate hai story.
A good story is important but a saleable story will make you stay for longer.
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