If the entertainment quotient is there people will watch nonetheless. Some times even commercial dramas don’t fare well but social dramas done well grab attention of masses.
MZZBN was a very popular novel of Umera Ahmed. It was bound to do well in Pak at least.
Agree about Zard. It should have been promoted well. Kashf Foundation had to keep press meet themselves to promote it. Hum is very bad at promoting its dramas.
had a question
if a novel is widely popular won't it affect the drama negatively as people will be aware of the story and the end . there won't be any suspence or excitement left .
take for example jo bache sang samet not mamy know about the story of that novel .
imo normal person especially the target audience are not much of novel reader
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