Originally posted by: RaniPreityAish
Interesting. Thank you for sharing because that would explain a great deal.
I'm well aware of Aamir's feud with Filmfare. He seems to get as much publicity from his boycott of Filmfare, if not more than he would actually get from Filmfare itself.
I see this all as his own publicity and trying to market himself as being beyond awards and attention. When everyone who knows him can tell you otherwise. His boycott of Filmfare began because he was angry he wasn't winning the awards and lost out on Rangeela. Virtually everyone can see Aamir would be front and center of every Filmfare event if he had gotten that one award, but actually I take that back. Whatever next year he felt he was snubbed, then all goodwill he had would be gone and he'd go back to claiming awards are fake and mean nothing to him. In my experience, the people who shout the loudest about this are usually the ones who care most.
Take Katharine Hepburn. She has the most Oscars out of any actor or actress. Was notorious for never attending the Oscars despite her 12 nominations and 4 wins. People assume from that that this means she didn't care for awards or a star image. WRONG. From childhood, her dream was being famous and a star. She became known as a real actress after some decades but her real interest was always fame. Her refusal to attend the Oscars wasn't because she didn't care but because she cared too much. Losing publicly would be too much to bear, so she never bothered to attend. In fact, even she campaigned for the one and only time in her life when she was nominated for Long Day's Journey Into Night. Never again after that when she lost even though her next three nominations would all be her next three wins.
This is the same woman who kept a TV in her house that was unplugged and the wire wrapped around the TV. Her reason of doing this was so that when she had guests, she could boast about how she doesn't watch TV but reads instead. A normal person who doesn't care about TV just wouldn't keep one in the house, but she needed to make it a show of status. I see Aamir as someone very similar with the way he makes such a big deal out of his disdain for awards when his whole issue with Filmfare in the first place is not being awarded when he wanted one.
And this is very common in showbiz in general. Barbra Streisand already had one Oscar but when she was desperate for a second one, for The Way We Were, she was hiding behind the curtains. If her name was announced as the winner, she could walk out and proudly claim her award but if she lost (which is what happened), she could hide her crestfallen reaction from the TV broadcast.
Going back to Aamir, I see his ban from Filmfare covers to be propping up his ego. He knows he'll never be as featured on Filmfare's magazine covers as SRK. That will kill him so as the sore loser he is, he takes himself out of the game. Now his image won't be on the covers but he can proudly claim that the reason for this is because HE chose it that way. Not anybody else. He doesn't have to worry about living in a world where he's overshadowed by other stars on the covers because he made sure that if he's not featured at all, there's no danger of his being undercut. He can claim his usual nonsense about being above all this, when really all he wants is to be on top and if he can't have that, he'll have to change the narrative to cover up his deficiencies.
I feel it's very karmic that he used to refuse to work with SRK, on films like Josh, or do a cameo for him in OSO. But when he had one massive failure with Thugs of Hindustan and was desperate to ensure he had a comeback with Lal Singh Chaddha, he begged SRK to make a cameo for him. This would normally have been something he could never bring himself to do but he was so desperate here, that he made an exception and swallowed his pride to request SRK. Even that flopped and now his tune has changed again and he admits that he would be open to doing a movie with SRK and Salman and he feels it's time. Same guy who wouldn't let Farah Khan film a shot of all three Khans together onscreen for the first time, but now his starpower has fallen so low and he's so legitimately concerned about his career, that he will break even this principle to leech off of the stardom of SRK and Salman to prop up his own.
So going back to the cover, if Aamir's not on that cover at all, it's very easy for him to explain that he doesn't show up on Filmfare covers, that's why he's not included. The truth of the matter is that if he was honest about his placement, he wouldn't rank all that high and to hide that, he keeps himself off the cover completely.
111