All in the name of promotion

by Tellywatch news Desk

May 27, 2008, Bangalore

A serial reaching out to the masses is not all that easy. To up the TRP's of a show, the channel goes out of its way to do anything and everything. That is exactly something our Ratna sinha's Babul Ka Angann Chootney na is trying its hands on…

"A man on the bike is a part of the scenery" an old but true saying…. And if that scenery is of more then 6000 kms through deserts, plains, hills, jungles, and the mighty Himalayas then besides being beautiful it has to be adventurous wild and crazy.

Assistant director Krishna Kant Chauhan of Ratna sinha's Babul Ka Angann Chootney na goes on a ladak trip with flag of Babul ka Angann. The date of ride is between May 20 and June 3. Now the idea is to promote the show "Babul Kaa AAngan Chute Naa" with this ride. On the biking front he has done lots of Mumbai to Goa and Mumbai to Delhi kind of rides. The longest till date has been Mumbai to Kanya kumari (3900+ kms).

THE LONG RIDE…

The rider will be riding a bike through the majority of hindi speaking belt of the northern India with a Flag of the show alongside the luggage stacked up on the rear of the bike. The rider will travel for around 350 to 500 kms a day starting at 7am till 7 pm everyday for approx 2 weeks over aprox 6000 kms. Everyday the rider will have around 10 breaks/ stopovers between 7 to 7 ride.

During this break at different dhabas and small establishments the rider will spend some time with the locals and dhaba owners and pass on a word of mouth to them about the show. To make the impact last the rider will be carrying stickers of the show which he will paste on these places and distribute them to the local kids. The stickers distributed to the kids are most likely to reach their respective homes and hence it reaches the family.

At 10 stopover per day and 10 local kids per stopover the idea is to reach 100 kids per day and thus 100 X 15=1500 families where our show will reach and add to that the dhaba owners (10 X 15= 150) of the dhabas where the rider will stop and his customers. So overall during the ride the rider will be making the show reach more then 1500 families and many more potential viewers.

Moreover the rider will be making overnite stays at small villages or kasbas where he will co-ordinate with the sarpanch or equivalent authorities to have a look at that day telecast with them and as many locals as possible.