Originally posted by: Winterberry08
Khaie a critically acclaimed drama was fetching commercial numbers, Ishq Murshid is also superhit. Dure is lucky charm for commercial success
i think dure has a great team with her....a lot of networking with top tier ppl so that she gets the word of mouth marketing and she picks scripts nicely with ...her every script has an element which will work with or without her presence
Khaie had a different story so ppl got something new to watch(would have worked anyhow bcoz the genre was different)
IM's success can solely be attributed to bilal( to be precise the FB character and thr rom com scenes which shippers love) - blockbuster ho gya vo toh but hit toh tha hi bilal ke shows koi hardly miss karta hai
KTK and JAM were the typical saas bahut shows which aunties dont miss ....so high numbers and controversial stuff
Idk if there is a strong PR scene in ptv but being a pr person myself i can tell word of mouth marketing works in her case.... everyone everywhere is praising her (acting to nhi but just fir existing ) (reviewers to fanps) so this looks very well thought and planned
if it wasn't she wouldn't have given commercial successes in just 2-3 years. She underplays herself but is actually smart enough to spin the wheel around her
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