I think it’s because time has passed from the sahad divirce . April when hum tum premiered Sahad had just gotten a divorce a month prior . Emotions were still fresh with fans and then Bilal did that messy stunt . It was too much going on to cash in on their pairing . Now they probably feel it’s safer to be a bit more public with whatever is happening
they could have did that a long ago if they had to do it.I do feel like they are doing that now either they are having any upcoming project or they just want to do online PDA and give buzz to the rumors of them dating just like Sahad did when they were in a relationship bfre marriage.
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