The Telugu audience and film industry do not consider him a genius, just acknowledge that he is one of the good directors and as someone who after Mani Ratnam showed that South films are a huge market. He does not have the technical skills of many Tamil and Malayalam directors. In fact all of his movies have had vulgarity until Eega
Unfortunately the Hindi film industry has such bad directors that even an above average or reasonably good one becomes a genius.
He may not be a genius but his movies work and they make a lot of money he is famous and many people go to watch the movies just for him, the same thing happen with Cameron or Spielberg. A good Director is also important to make a movie a hit.
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