KJO is a business man. He wanted to mould a star someone who would listen to him, hardly charge him, and he saw that in Alia.
Alia wanted to be an actress and a Hindi film heroine, was young and was ready to be what KJO wanted. He definitely groomed her and wants to be known as a star maker.
SRK, Kareena, Kajol were seniors and helped him and KJO would always be inferior.
Alia whatever she is today is known that she is what she is because of KJO and that is what he wants.
He does genuinely like Varun, Alia and Sid. But his personal equations with them is quite different. Varun had his father and other connections. Sid did listen to him in the beginning but did make his own mistakes, for example Sid bought Shershah to KJO unlike Alia projects created by KJO.
Ananya, Jhanvi and all want Alia has, but KJO now wants to mould all of them and become a kingmaker but now does not want to customise just mould all of them.
The biggest is investment, KJO gets all these to work for him for peanuts and they make money through other projects and ads.
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