Maybe different genres of love stories. Ishq murshid might be a serious one and someone said it has political background. Pks and dobara also were love stories but entirely different from each other both in execution and vibe. Even though KA is not a love story his character's main focus is his love story with Aaliya.
Dobara was not a love story in anyway,it was just a cocept they wanted to show about an elder woman and young man marriage,which they failed miserably due to Mahir's character being such a trash.Pks was hardly a love story as well.But yeah,TMK will be more on the romcom side and ishq mursheed being a serious one,then it wont be much of an issue.
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