If it is going to be so ridiculously expensive ( it even has a weird description of being high end exclusive street wear or something, oxymoron!) ... anyway, my point is, if it's going to be so expensive and only for richie rich's then why make an ad at all and advertise?
This doesn't need that kind of reach, then why? Like trouble said, this could be to avoid controversy with the actual product dyavol sells, vodka.
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