We understand this as adults. But youngsters are aspirational and tend to get influenced by ads, media and what they see online or in celebs.
They do not understand. They may feel like buying the stuff or checking it out and feel bad if they cannot afford it or their parents cannot get it for them.
Often youth get depressed and feel inadequate trying to copy lifestyle of elites as they see in media and feel left out if they do not have bags or clothes of top brands.
There is a reason why stars are advised to endorse luxury brands at later, more established stage and choose more relatable and massy/affordable brands at initial stage.
Even young SRK endorsed Mayur. Not Raymond or OCM, Siyaram etc earlier. Young Ash started with Lakme. Not LOReal.
Khans are not doing anything to make kids relatable to masses and making them seem less elitist.
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