GHKPM Social Media updates thread #46 - Page 51

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nutmeg7 thumbnail
Posted: 2 years ago

Originally posted by: Haalim

True! I'm just pissed off with the disrespect towards NB and Virat as well. People are behaving as if he has no part in making this show popular. The new guy may or may not click with the audience I don't care but this attitude of some people dissing his hard work is making me whine 😡

I get it that his fans might be upset with the whole dissing off thing but you cannot control what others think or say.

Neil/Virat had a good role in bringing the show to where it is and no one can take that away from him. Good, bad, lovable, despicable - whatever everyone may choose to name him, he has had contribution in the show’s success. 👍🏼

Rosyme thumbnail
Posted: 2 years ago

Originally posted by: Life_Is_Dutiful

More than Neil, it's the dislike for Virat that's one of the major reasons Satya is hyped. I have no doubts about Harshad's good looks and talent but c'mon we have witnessed the amount of hatred third wheels get by the FDs even before they entered the shows. The fact is Virat's characterization was do butchered that fans just don't want Sai to end up with him. Even now Virat is practically doing nothing except showing lovey dovey eyes to Sai and looking for excuses to spend time with her but still doesn't want to get out of his toxic marriage.

And today after seeing Pankajs video of Sai with HA, they r more excited about pics and his professionalism for now.

Edited by Rosyme - 2 years ago
Life_Is_Dutiful thumbnail

Team SaiRat

Posted: 2 years ago

Originally posted by: 404_NotFound

Exactly . Virat is butchered like no tomorrow . Virat was shown as someone who stood by Sai like a rock in initial days and fought for her against his family and Pakhi too but now all we see is Virat bein a pendulum . From here two things can happen either Virat will be further butchered to make way for Sai satya or he will be made likeable again . Either way its win win for Makers . They get to drag the story .


Dislike for Neil plays a major role too .

Yup either Virat will be butchered even more or his character will be redeemed slowly. It all depends on trps. The makers very well know Satya will be loved by online viewers. Ab tv viewers ki baari hai. Last week was Sairat holi special week with maximum focus on Virat and this week is Satya's entry week. The makers are going to keep a watch on this week's and next week's trps.

To some extent the dislike for Neil is understandable too though I won't say he completely deserves it.

PatrickJ thumbnail
Posted: 2 years ago

Originally posted by: nutmeg7

Right! Okay I don’t understand why there is so much about online audience and TV audience. There is only target audience. Ghum is not an OTT show. It is a proper television show made for that set of audience with that sensibilities.

Star is a property of Disney and hence all the episodes are on their OTT platform that is Hotstar. So if people watch it online, it is just an additional clicks and sessions and pageviews for the show. (Which is extremely good by the way). But their target audience, main audience, unka karta dharta will always remain the TV audience.

If the show was for online audience, Harshad would have made entry much more months earlier not so late.


Online audience's clicks won't matter, but there's a certain department called the social media experts-- who show the analytics to the channel heads. See there's a reason why Sai and Virat are always on opposite teams: why? Coz most of the SM data is Sai vs Virat. Yes, online TRP doesn't matter, but the analytics does for approving tracks. The constant Sai vs Virat is used by the makers as an excuse to show to the channel: like see this is what the viewer wants.

Devikadish thumbnail
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Posted: 2 years ago

Originally posted by: nutmeg7

Right! Okay I don’t understand why there is so much about online audience and TV audience. There is only target audience. Ghum is not an OTT show. It is a proper television show made for that set of audience with that sensibilities.

Star is a property of Disney and hence all the episodes are on their OTT platform that is Hotstar. So if people watch it online, it is just an additional clicks and sessions and pageviews for the show. (Which is extremely good by the way). But their target audience, main audience, unka karta dharta will always remain the TV audience.

If the show was for online audience, Harshad would have made entry much more months earlier not so late.

True, TRP audience are the main kartha dharthas here, online audience are just extensions

Life_Is_Dutiful thumbnail

Team SaiRat

Posted: 2 years ago

Originally posted by: Haalim

True! I'm just pissed off with the disrespect towards NB and Virat as well. People are behaving as if he has no part in making this show popular. The new guy may or may not click with the audience I don't care but this attitude of some people dissing his hard work is making me whine 😡

I am not a fan of Neil but I still believe his contribution to success of the show has been immense. Ghum is not like Beyhadh where the entire show revolved around only one character/actor. It has always been Sairat story and even now it is Sairat story. We don't know the future of Virat's character in the show but it will be foolishness to undermine an actor's contribution to a show he is part of for more than 700 episodes even if one doesn't like him.

Edited by Life_Is_Dutiful - 2 years ago
nutmeg7 thumbnail
Posted: 2 years ago

What you are talking is sentiment analysis and analytics is not used for that. If you see that, Twitter is very much different from other social media channels. Plus channel and PH have their own ways to gauge the sentiment. They do tweaks and all to see where the tide is going. Also, I don’t think that is called social media experts. The term is different.

The clicks and the impressions I am very much certain does not go the channel because that is not your TG but it goes to Hotstar as it helps them showcase what and where to promote. Clicks and impressions are for Hotstar.

nutmeg7 thumbnail
Posted: 2 years ago

I am not fan of anyone. 😆 I like actors who do I good job but I objectively look at all actors. 😆 Like I don’t go gaga over anyone.

Life_Is_Dutiful thumbnail

Team SaiRat

Posted: 2 years ago

Originally posted by: nutmeg7

I am not fan of anyone. 😆 I like actors who do I good job but I objectively look at all actors. 😆 Like I don’t go gaga over anyone.

Same here. 😅 For me, only two things matter while watching a movie or a tv show. Their characterization and how well they do justice to their roles. Baki aur kisi seh mere ko koi matlab nahi hai. I like Harshad C. but feel his role is terrible and so is his acting in yrkkh that's why I just can't tolerate that show anymore. 😅

PatrickJ thumbnail
Posted: 2 years ago

Originally posted by: nutmeg7

What you are talking is sentiment analysis and analytics is not used for that. If you see that, Twitter is very much different from other social media channels. Plus channel and PH have their own ways to gauge the sentiment. They do tweaks and all to see where the tide is going. Also, I don’t think that is called social media experts. The term is different.

The clicks and the impressions I am very much certain does not go the channel because that is not your TG but it goes to Hotstar as it helps them showcase what and where to promote. Clicks and impressions are for Hotstar.


When you open ghum tag and click analytics you may find:

Essays- some good some filled with constructive critisism etc etc.


What I'm saying is that creatives needs to provide a certain explanation to the channel to get a track approved like: why they want to proceed with a particular track? Why Sai vs Virat should go on? Why Pakhi should forever remain as a third angle? Creatives have their reasons, but they need to show it to the channel that "see this is why we want to do this and that".


Social media experts or associates are the ones who track various SM platforms and i'm sure all the channels have one.

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