The industry is not supporting Deepika's new beauty skincare brand! - Page 2

Not launching properly is her marketing campaign. It has now become everybody else's job to talk about the lacklustre launch and in turn the word itself is promoting the brand. She didn't even have to spend moolah on a team 😆

I'm kidding y'all, they look like overpriced fragrances.

Stars make so much money, they don't know what to with it and this is their side hustle.If they make money great.If they don't they can get tax breaks for their losses.

It is Films that fans are interested in.And the industry should not be expected to support their other businesses. Besides DP herself keeps to herself on Insta.

Yesterday DP fans were more excited about this..

https://twitter.com/yrf/status/1592857519071924224

Her clothing line - All about you was good. I still use couple of dresses from that. Very reasonably priced and good quality fabric.

Also SLB out of nowhere decided to talk a lot about RamLeela,How it resurrected his career ..and his most difficult film to date...It is the only film he has given an interview on its anniversary.It is not even a 10th anniversary.

Fans like to hear about that.

SRK's tweet on DP..That was nice..so was Sid Anand's interview.

If other stars don't comment on Insta..or DP doesn't do the same..is ok

Originally posted by: IAmLuvBolly

She has to ask. Has she asked the industry to support her? When Kay Beauty was being launched I’m positive that Katrina’s team sent massive messages to everyone in the industry (specially people around her own age or younger) and asked them to post about it. The reason I’m confident about this is because people like Sid M and ARK who can’t even remember to post their own ads posted for Kay Beauty. And then Katrina reposted each story in her own stories. It was 24-48 hours of over-saturation of Kay Beauty topics on Instagram and social media.

I didn’t even know Deepika was launching anything until I saw a headline last night talking about how lackluster the launch was.

The question is why did Deepika choose this non-existent approach?

I think it was a soft launch..to test the waters, get a feed back.They may have made limited batches

DP always talks of wanting to be authentic.Paying influencers will be immediately called out.

Originally posted by: you2

I think it was a soft launch..to test the waters, get a feed back.They may have made limited batches

DP always talks of wanting to be authentic.Paying influencers will be immediately called out.

OK a soft launch makes sense for why it’s been so underwhelming.

She won’t have to pay influencers. She’ll just have ask her colleagues for a favor. But that also means she’ll have to be willing to return that favor when she’s asked and perhaps that’s what’s stopping her from taking that route.

Originally posted by: IAmLuvBolly

OK a soft launch makes sense for why it’s been so underwhelming.

She won’t have to pay influencers. She’ll just have ask her colleagues for a favor. But that also means she’ll have to be willing to return that favor when she’s asked and perhaps that’s what’s stopping her from taking that route.

Djokovic liked it 😆

Originally posted by: MercurialMedusa

Everybody loves them but it's a myth that they exist.

not when you are surrounded by magnanimous loved ones though 😉

Kat sent out hampers to so many people when Kay beauty was launched: insta and youtube influencers, TV celebs, fashion and beauty bloggers. That is how you create buzz.

Every TV celeb was showing off the Kay beauty hampers. At one point I was annoyed by it even.😆

You need to spend money to get buzz. Koi charity nahi karega so that your brand can do well.

How does her team not get it? Everyone is using Insta influencers and YouTubers ajkal. Its a no brainer.

But on the other hand everyone is talking about what a disastrous launch this was. So there is a ulta buzz. How not to launch a brand😆.

Originally posted by: you2

Djokovic liked it 😆

sorry for butting in but what are you trying to insinuate here ? 👀