I agree Allu Arjun is smarter at promoting and positioning himself.
His visit at Golden Temple with family and without guards or PR team was masterstroke. Not only promoted him among North Indians and diaspora of North Indians abroad but also showed his humility and made him a cultural connector or bridge of sorts between South and North.
Not many stars from South have tried visiting North Indian sites or interacted with North Indian media the way Arjun did. Rajinikanth, Kamal, Chiru, Dhanush, Ram Charan etc are only few ones who come to mind when it comes to outreach in sites and media familiar to North Indians.
Prabhas and Rana seem to have totally wasted Bahubali attention and advantage. Even Tamannah is seen more in ads. Anushka too, did not cash on her popularity in North despite TV success of her old films like Arundhati, Vaishnavi, Bhaagmathie, Nagavalli or success of Bahubali series. I would have liked to see Bahubali actors more in North Indian media though. All are talented and charismatic.
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