I think part of reasons why people are fed up of Bollywood is also the over exposure of BW stars in Indian media, public sphere. They are everywhere. In all ads, T.V. shows, online shows, web series, concerts, parties, live events, sports events and now entered businesses, social work, politics etc too and even made it to academic institutions.
They are too much in your face and their old films also play on TV all the time on all channels.
Whereas other stars are not that in your face or over exposed and there is a novelty factor for them.
BW filmmakers also, such as K Jo are over exposed. Does it add to fatigue, boredom and audience fed up of them and their PR?
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