Other day, there was trend on Twitter against Star Plus, I thought after such backlash they won't call Aishwarya on the show but she is there and she got to do a performance too, I didn't understand why is she getting this limelight?
I am not against it but if you see all other female leads got to showcase their talent and Imlie did so well, I didn't find any clip of Ayesha doing a solo performance like other female leads
Then I went to Ghum tag and realized, there's more buzz for what Aishwarya does and what happens around her than Ayesha
This tweet for example, it has over 100 likes and people are talking about how Neil's wife pushed him but didn't people trend against it? They are maintaining distance from one another, they are in their onscreen characters
https://twitter.com/Wildreaper1/status/1535850000449966080?t=XPDE1q6MDTDcM4ZHuJylvA&s=19
Then 2nd most talked about topic there and even here was Gaurav's interaction with Pakhi, one way or another, people are interested in Aishwarya and she has the most buzz, positive and negative doesn't matter, ultimately its just engagement on social media
It makes sense why Star and PH has to include her everywhere, she guarantees a conversation around show and herself
Note - Just my observation, I can be wrong
It is both ways.
Sometimes she is ignored. Sometimes people are curious about her and like to say and comment things about her.