Pepsi wants to take its cold drink campaign to young mass of India. Besides the young theme, they have roped INN 4 young icons of India - Shahrukh Khan, John Abraham, Ranbir Kapoor and Mahendra Singh Dhoni. A specific sport focus is being done with a specific celebrity.
Mahendra Singh Dhoni, obviously has cricket inspired shots. While John Abraham went for gyming and Bike riding. Here is more of John Abraham and Dhoni from Pepsi Youngistan campaign.
Shahrukh Khan get his Chakde recall with hockey stick in his hand. While Ranbir Kapoor is off to soccer field to flatten his female fans.
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