And Sab TV ones neither increasing nor decreasing. GNI back to 0.4 from 0.5 even with celebrity guests everyday. What do you think went wrong here?
B - Unka approach. They are targetting masses over classes and that is their biggest mistake. Sab tv is always a choice for urban middle / high class families aur unka entertainment pehle bohot light hearted and comical thaa but now if a channel changes its audience by bringing crime and social dramas and keep only one light hearted show then audience kyun tune karegi.