He has decided that she is powerful and will help him get more work outside the BB house. He has somehow decided that she is powerful in the industry. The fact is - she is not. Her own career is in the absolute doldrums and she flopped decades ago.
He is a proper serpent and does not need her at all. He could play much more freely if realized he does not need to suck up to Shamita. He is even more farebi than Nishant.