This is gonna be huge 😱😱
The value of the next five-year cycle of IPL media rights is projected to be anywhere between Rs 24,000 crore to Rs 40,000 crore depending on the bidding frenzy. Experts feel that Star India, Sony Pictures Networks India (SPNI), and Viacom18 with the backing of Reliance Industries are the three main contenders for the rights. Amazon, which has gone big on live sports globally, is also considering putting up a serious bid for IPL.
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