PS|EDT 59|Lost Marbles, Amrish Puri & Phata Hua Sar (DT nt pg81) - Page 36

So, let me try and put some perspective as a professional!

The business of media is very different from what fans perceive to be.

Every media spot is a property to be taken by advertisers or cross brand promotions which are actually revenue generators for the channels and production houses.

For instance, the number of ads streamed during a telecast resulting from spot buying, media buying, product integration or even a banner ad would decide the revenue generated by the channels.

Other properties that generate include award shows, sponsorships and other ATL marketing activations. Now, if a brand wants to invest in a media spot or advertisement banner, the first thing they would ask a channel is for a quantitative data that would reflect the viewership and help them assess the impact on their investment.

Now here that’s why for ages, the BARC system has not been able to change the way they quantify data. The quantification of data is faulty, it’s not been changed because it’s a tedious task to do so.

However, with OTT, and digital streaming platforms gaining popularity, the quantification of a BARC data is irrelevant for a OTT platform show.

So, the Indian television industry which streams on TV channels of GEC category are majorly BARC data driven, while the OTT streaming platforms are driven by Subscriptions and real-time viewership.
So, if someone is investing in a media spot, they would prefer a good quantification of ROI.

Sorry if I went a little overboard with the technical details, but this is how sponsorship, revenue generation and business model of channels work.😆

Slashing the long story short, channels view TV shows as not sentiments but business properties. If these properties are not scalable, quantifiable and give them a good return on investment, it wouldn’t take a second for the channel to pick the axe and want to work profitable proposition for investment again.

No matter what fans would like to believe, they don't have a say in financial decisions. At the end of the day, they have a business to run. Sentiments are secondary, revenue is of relevance.

Somebody please put all the insta stories from the cast in one post to see who all went to the wedding. I can't be checking 100 posts on this. This is coming from Dhara Bhabi AKA Dhara Ma, of the forum😆

Originally posted by: Swastika34

Kinshuk bhi

Aww I didn’t see his pictures but I’m glad he went ❤️

Originally posted by: raindropsroses

And Pallavi 😆 and maybe Kinshuk, not sure 😆

Okay nothing without proof how you know pallavi mam was there just from her stories use your SPH skills and spot them 😛😋

Mohit ne saja dhaja photo dala h toh probably he went

I heard simran's voice in one of the jaimala videos shouting wohoo

We got confirmation of KD and kinshuk from kanwar's photo

Just need confirmation wo yellow akshay h ya nhi😅

Okay pallavi mam posted a video confirmation mil gya ( ye log shadi main bhi reel bna rahe h kam dhanda nhi h koi)

Originally posted by: Pixiepadhi

Aree...he will pakkaaa post.

But I want a full team photo with shiny and lavesh, like the one in Bikaner in front of the door.the photo gave such warm vibes ❤️❤️❤️

Yeah . That I'm sure we'll get.. someone will post it! ❤️

Originally posted by: mpks1

Pihu, KD’s hair is growing again at the fastest rate possible, so it’s not too far that you will get your sadak chaap shabby Shiva soon. He is almost there just few more days😆 But the neck curls are growing again😭

I am loving it ❤️

Originally posted by: GrilledCheese

I love love his shabby, floppy, long hair

I draw the line at the neck curls though, he needs to trim those 😆

See somebody is talking my language. Neck curls need to go, rest all is ok😆

https://instagram.com/stories/pallavi_s_rao/2618398414245063244?utm_source=ig_story_item_share&utm_medium=share_sheet

Originally posted by: raindropsroses

Hahaha I’m positive only 🤣 I’m just stating facts 🤣

Btw you can see Kinshuk and Akshay behind KD and lavesh there 😆

Who were you in your previous birth? Sherlock Holmes?😆

Originally posted by: frnd_ship

Okay nothing without proof how you know pallavi mam was there just from her stories use your SPH skills and spot them 😛😋

Mohit ne saja dhaja photo dala h toh probably he went

I heard simran's voice in one of the jaimala videos shouting wohoo

We got confirmation of KD and kinshuk from kanwar's photo

Just need confirmation wo yellow akshay h ya nhi😅

You can see Kinshuk, Akshay in KD’s story in the background 😆

Mohit had the post with the black kurta ❤️

Rest, we are assuming cause they posted stories of the couple 😆