Shivangi /Pallavi AT #7-When Pallavi Is Here, Have No Tear! - Page 72

Originally posted by: drnidsur

Thank you 🤗

Woh toh mat pucho

The way ppl are holidaying khair, 2weeks mein that will show up in cases

Originally posted by: Inese_20

Amna, this comment was for you 🤣

sorry Ashi, I confused you with Amna- Amma

Usually people confuse me with you. And here you are confused with me and Ashi .

Don't worry I didn't enjoy the episode after ruining your experience 🤣.

P.S. I am really thinking to change my name. I am getting irritated with all the confusion happening here and irl 😆🤔

Originally posted by: Wallflowers

Oh my god it's horrifying. My relatives are now also struggling with post covid complications and now this third wave

Yaaa the disease is more horrifying bcus of janta , ppl are roaming without mask

Karni kisiki bharni kisi aur ki

Complications are too much , decreases stamina of the body way too much

Originally posted by: aye-masakalii

As per the numbers BARC themselves has released, 44,000 currently, which was supposed to go up to 55,000 this year. The tracking of who's watching what is done as explained here (just copied this from the link I shared because I'm lazy about typing):

Embedder equipment is placed at the Broadcaster’s headend where the Channel signal transmission begins. The device embeds a unique watermarked code in the audio component of the program content workflow. This code consists of the Channel ID & the time stamp. Each channel has its own unique code (or codes, in case the channel has taken a back-up). Once the unique watermark IDs are generated and assigned to each broadcast station cooperating with BARC India, the embedder is installed at the broadcaster’s headend transmission site and a special channel specific electronic card is inserted. The results in the embedder continuously placing a time stamped channel name and watermark ID in the channel’s content workflow. The watermark is an inaudible audio code made available to TV broadcasters that subscribe to and support the BARC India measurement of TV audiences. A master list of TV Channel Watermarked IDs is stored on the BARC server and downloaded to BAR-O-Meters for the identification and measurement of TV Channel viewing.

By all currently available information, JIO tv and all can't contribute to the TRP because the system in place to measure viewership predates JIO tv, thus it's technologically not possible, but I don't think BARC has officially answered the question.

That's why I find it all so messy. TRP is taken as a success metric, because greater the viewership, more benefit it is to advertisers, and thus, more profitable as the ad time value increases. But then, Jio TV viewers see the same ads. Hotstar (or Voot/Zee5/OTT platform) viewers see ads. Hotstar Premium (Voot Select, etc) subscriptions also generate significant revenue. So then, looking at TRP as the single metric of success or profitability is wildly inaccurate, but the change will have to come from the advertiser's end- when they start valuing digital ads, etc as well.

Problem is, most OTT platforms don't have good systems in place to attribute subscriptions to certain shows, ie, you may have subscribed to Hotstar for MHRW, but in order to attribute your revenue to MHRW, Hotstar needs to verify that a) you've paid only for this show and b) had this show not existed, you won't have paid, which is complicated, and most of these platforms don't have data and analytical systems in place to figure this out. Netflix, I believe, is the only one to have nailed it so far, explaining their position as a market leader, and why they don't have any advertiser dependence in a 'free' version like the others do.

Also, OTT platforms don't disclose viewership data, even to the show themselves, so shows have no idea on whether or not they're performing well digitally, and hence can't respond to digital reception like they can to TRP. But since TRP is so random, responding to TRP drops rarely helps.

(Sorry, this got super, duper long. Thanks for attending my TED talk :P)

WOW. thank you for such a detailed explanation Ashi.

So basically the whole system needs a reboot.

Originally posted by: SexyPotato

Then people will blame doctor.

Woh toh everyday lifelong

Originally posted by: aye-masakalii

Just replied to Nidhi above with some of the key interesting points. It was tough, but a whole lot of fun eventually!! Not gonna complain about it.

I love how positive you are with your work! Is it all the psychology classes you took that made you capable of thinking like this? 😊

Originally posted by: Inese_20

WOW. thank you for such a detailed explanation Ashi.

So basically the whole system needs a reboot.

I'm not an expert, just an interested person, so a couple of details could be off, but basically, yes, the system is outdated, both in terms of technology as well as how it defines 'viewership'. And till it's rebooted, nothing is going to change, content-wise, as Vaishali has been saying.

Originally posted by: Amnnaa

Usually people confuse me with you. And here you are confused with me and Ashi .

Don't worry I didn't enjoy the episode after ruining your experience 🤣.

P.S. I am really thinking to change my name. I am getting irritated with all the confusion happening here and irl 😆🤔

No change in the name. We are going to call you Amna amma only 🤣🤣

Originally posted by: drnidsur

Yaaa the disease is more horrifying bcus of janta , ppl are roaming without mask

Karni kisiki bharni kisi aur ki

Complications are too much , decreases stamina of the body way too much

Ask me. I have breathlessness at rest at times, even 2 months post recovery 😵

Reduced to zero physical activity rn.

Originally posted by: Inese_20

I love how positive you are with your work! Is it all the psychology classes you took that made you capable of thinking like this? 😊

Uhh, IDK, I don't think it's psychology- I've always been a curious person, I guess? So all this difficult to find stuff becomes a bit like a challenge, and figuring it out gives me a high, so since the end result is worth it, I like to not crib about the process.

I'm not always positive though. Should have heard me cribbing and crying here two days ago about boring classes 🤣