Main problem is not Insta but hotstar and Star Network itself.
Whenever a show has low trp, the number of IG fan pages are inversely proportional in terms of numbers.
Yeh channel ki galti hai, they must have control over their content. They are just not bothered about the no of insta pages which post segments as soon as the episode is uploaded.
Star is only bothered about trp aunts. They don't know that the younger generation is also hooked to fictional shows and they can very well increase their trps if infringement of content is taken seriously.
Half of the fans follow shows thru IG pages, a fact well known to all channels.
Lekin Sitara ka methodology hi alag hai, episode ko online upload karthe hain aur tv ka trp ke basis par show ko off air ho jatha hai. Yeh tareeka hi galat hai.
Shaheer ka show off air hone ke liye yeh hi karaan hai
If you are making certain shows where majority of the audience falls in the bracket of 15 to 25 yrs then pls do not reply on trps rather concentrate on online viewership.