Originally posted by: Rajpatil12
Few thousand meters decides itv future is really unbelievable.....we need more nd more meters to get clear picture abt what india really watches.....then only tampering of data will be impossible as from thousand meters if you even give 100s of houses money to watch their shows then also you will see great rise in ur trps bt if we have more meters then tampering will be impossible for those small networks as even if they give money to some houses then it will not see much variation in data nd they cant give money to all houses just to watch their shows
Btw i will not say that meters should be installed in all indian houses as there are so many obstackles comes in their way it will cost a lot of money nd they cant afford that price at all as even with 50 k meters it cost alot nd their barc software cant handle such large data thats why it takes 4-5 days to reveal data nd if they install meters in crores then we will get data after 2-3 months only nd it is not at all acceptable to itv industry who runs on ad revenues
First they need to install 10k meters every 6 months so in that way barc system will be more accurate nd robust nd they also need to develope their software more advanced so that it can handle large data at same time
Btw one more thing is BARC is no.1 worldwide in terms of no.of meters they installed then comes uk nd other countries but again considering india populatition no.of meters are still so less
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