Posted:
Originally posted by: NewAccount
Areey I know trp & profit thing. But my point is if online doesn't matter then why to promote there. Their word doesn't match with their action.
They themselves dunno what they wantπ
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Originally posted by: NewAccount
Areey I know trp & profit thing. But my point is if online doesn't matter then why to promote there. Their word doesn't match with their action.
They themselves dunno what they wantπ
Originally posted by: NewAccount
They promote there because they earn lot of money from their app. Simple calculation. Then why to say it doesn't matter. Online audience & trp audience are different. Main trp audience doesn't come to the online to check the update. Main point is Their promotional strategy is wrong.
Sponsorship. Channel earns most from advertisements. If trp does not come well they won't get sponsorship. Yes colors promotional strategy is very bad
Areey I know all this. I'm trying to say their marketing strategy is wrong. At least other channel despite of hypocrisy maintain a balance between online & tv but colors sucks in this case. In short they need online & trp both.Sponsorship. Channel earns most from advertisements. If trp does not come well they won't get sponsorship. Yes colors promotional strategy is very bad
Originally posted by: NewAccount
Areey I know all this. I'm trying to say their marketing strategy is wrong. At least other channel despite of hypocrisy maintain a balance between online & tv but colors sucks in this case. In short they need online & trp both.
But this is really strange...
Rangu is promoting every show on TV except IMMJ 2
Colors can give TV promos to those shows whose trp is lower than IMMJ2 and they are not even slot leaders. They can spent their money on those shows than why not on IMMJ2? At least IMMJ 2 is slot leader at 7pm and giving them benefits. Now only their two shows are slot leader and immj2 is one of them. If it losses it's slot leader in future than only channel will be responsible for that. They should value the show which giving them benefits and popularity also.Originally posted by: NewAccount
Areey I know all this. I'm trying to say their marketing strategy is wrong. At least other channel despite of hypocrisy maintain a balance between online & tv but colors sucks in this case. In short they need online & trp both.
They are showing partiality. They can use IMMJ2 leads to promote their others shows but they can't promote IMMJ 2.Originally posted by: kuhelidebbarma
But this is really strange...
Rangu is promoting every show on TV except IMMJ 2
Originally posted by: NewAccount
Areey I know all this. I'm trying to say their marketing strategy is wrong. At least other channel despite of hypocrisy maintain a balance between online & tv but colors sucks in this case. In short they need online & trp both.
I most watched sp's shows ...sp is also not generous when it's about giving promos. Only highest trp rated show of sp gets new promo every week. But when sp gives promos those always like grabbing attention .moreover, I think sp has big zone in all areas of India than rangu. Sp also wants online rating through hot star but nonetheless it's shows are gotten always decent rating due to different business strategy than rangu.
Colors pattern first they'll do over promotion but suddenly they'll stop all of this if they're not happy. Not saying sp's strategy is great but they're far better than colors in this case. & hot star is more popular than voot & their service is better than voot mostly.I most watched sp's shows ...sp is also not generous when it's about giving promos. Only highest trp rated show of sp gets new promo every week. But when sp gives promos those always like grabbing attention .moreover, I think sp has big zone in all areas of India than rangu. Sp also wants online rating through hot star but nonetheless it's shows are gotten always decent rating due to different business strategy than rangu.
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