That bitch Pia ditched him at the last moment and ran away from her marriage. Imagine the humiliation he went through because of his bride running away from the wedding. His friends and relatives would've made fun of him for the rest of his life because of that.
If Pia was so much in love with Rancho even after not seeing him for 5 years, to run away from her wedding at the last moment, just because she got to know about Rancho's whereabouts, even without considering that in these 5 years Rancho might have moved on, or could have fallen in love with some other girl, she shouldn't have agreed for marriage with some other guy in the first place if she was so much crazily in love with him.
Rancho and Pia weren't even in a stable relationship to begin with. Rancho proposed to her at the end of his final year, and then he disappeared after graduating. Pia might be crazily in love with Rancho but I don't see the same level of love from his side. Was he ever seriously in love with her at all?
Also why did Pia agreed to marry Price tag if she broke her engagement with him 10 years ago because of him being a big show-off about his branded clothes and accessories? Didn't she get any other guy to marry who is compatible to her? Are her choices only limited to Rancho and Price tag? The only proper explanation of this is that Pia and Price tag were in a relationship before their wedding for Pia to truly consider marrying him this time, which only makes Pia the worst.
Rancho and Pia are a couple made in hell. Both are cruel people who don't care about feelings of anyone other than their own or their loved ones. Baki duniya jaaye bhad mein. Unko ghanta farak nahi padta. Rancho humiliated Chatur in College and Pia humiliated Price tag in their wedding. And we the audience are supposed to laugh it off because they are hero and heroine of the movie.
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