By Pritish Nandy
Years later, when we started an awards show of our own, sponsored by a major TV brand, I realised how things work. A self-declared superstar who was the brand’s ambassador kept demanding the best actor award every year he had a film out. The constant conflict with the sponsors was so frustrating that we eventually stopped the awards after seven years, even though it was the second-most watched show on television. The brand turned to another film awards but soon got dropped from there as well. Currently the brand is out of business.
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