If this is true, it will be simple gorgeous 😍. Aaaaaaaa! Truly starry 🌟 🌟 🌟 Joy Alukkas is among the top 3 jewelers in Kerala and have a strong international presence in the gold scene and they have had some of the best jewellery ads historically. One of the first JA ads catering to a non-Malayalee audience almost a decade back had Bhumika and Sharad Malhotra.
Down the years, Shreya Goshal (who is very popular in the Malayalam playback scene too) and Kajol have prominently modeled for Joy Alukkas. Now, Tanishq have often had husband-wife/ couple ads on their strategy but going by anecdotal viewing experience, Joy Alukkas’ marketing focus since a long while has been female centric- daughters, mothers, brides etc with hardly any male presence.
But if this Khabri info is true, I shall be truly proud of Malayalee brains- when we see a brand we know a brand 😎😆. Alukkas then I suppose will be getting back to the traditional marketing model of a charismatic couple endorsing jewellery and will buy in a broader demographic spectrum for their product- in terms of both geography and age. Husbands can kindly get back to buying jewellery for their biwis please 🥰
But lest I wag too much based on just a Khabri ka khabar and mera popat na ho jaaye, 🤐😆
#EssayBasedOnSheerRumourAlert
Shiv Shakti
Iss Pyaar Ko Kya Naam Doon
