even i follow the same for my loved ones... but some times i msg in whatsapp for distatnt friends/ relatives...I second you, Piya...
I am not an sns person too but i make sure to wish my loved ones be it (family member and friends) by phone. I won't even message them because I want to hear their voice on their special day...As long as i was in my home town I visit them but now i am living far away, so I will make sure to call them at 12 am.
i use to wish at 12 but now that habit is gone... now i wish when i woke up 😆