Just few days back someone shared a video where an 8 9 yo was using aisi ladki phrase and his mother was making the video!
Yes, its just a tv show! But there are many many many moms like her, and many kids who learn that its okay to use such language, because their idol is using those and never getting reprimanded, in fact is getting glorified, worshipped, and while others are told to zip it!
We sitting and watching and active on this forum, while living in tier A cities (most of ua) have the luxury to say its just a tv show... but the reality is different!