Also, I would like to point out, Sony as a brand in India is weak compared to Colors, Star, Zee. Colors promotes its new show very well by incorporating its leads into its non fiction. They even had like a star studded event to launch the new season of Naagin.
Ever since the new rule of paying for channels you watch. This might also had an impact. Like people who don’t watch Sony might have not paid for the channel itself like me. But ever since I came to know about Beyhadh 2, I started watching it on Sony LIV
Before when the ready made packs of DTH were there, we could switch channels and have a choice of what we could watch. But ever since this new rule, we are limited by our own choices.
Like I only pay for Colors because of Bigg Boss.
Edited by ArianaGrande - 5 years ago