Ohh the fun here..
It's not like this show had award winning or completely new tracks before, and it's only recently that the creativity has taken a nose dive. Infact, the earlier track is the only track of the show which was a complete copy of season 1, if we talk of same old tracks of this show. However, No track has had anything new to offer in terms of what has been shown on ITV till date.. All that changes is what a certain set of audience enjoys for whatever reason.
Anyway, I think the article has made some very good points.. I think ITV as a whole needs a major overhaul. It's time ITV also goes into shows which give importance to quality over quantity. But with the way the revenue stream in india works, I don't know how far it's feasible.