Ranveer singh new ad for manyavar is out. - Page 2

Originally posted by: Melissaa

Haha... The way he is going he is not for sure.

A lot of people in advertising and celeb brand management thought the same thing in 2016-2017. Read so many such arguments from rival brand managers, they were like it is just a phase he can't be the go to person of brands for much longer, he will get over exposed... but his people always said that his brand will never get brand fatigue or plateau since he can't be boxed in to one category (in his own words he is what his brands wants him to be) his brand portfolio is so diverse endorse everything across the boards. He hardly plays himself and is most of the time creatively involved in the ad campaigns. His ads are unique, innovative create visibility and grabs eyeballs. All his brands be it Chings, SwissTourism, Adidas, RedMi all attest and rave about the visibilty he brought to their brands. Despite ending his contract last year, Vivo marketing head was raving about the visibility Ranveer brought to their brand in an interview he gave earlier this year (despite Ranveer was not part of Vigo since 2018) even though the interview was about the new brand ambassador Sara and their new ad campaign. 😂 Anyways in the brand department I trust him a lot since he knows how branding and advertising works he is knowlegable (he did study and wanted to work in advertising) not blindly following what his brand managers advice and is passionate about branding and advertising. It is not a money making thing for him.

true, its not just about the money, advertising is a passion of his, wen he was 16 he worked in a advertising company and it was something he was thinking about making into a career, ranveer even writes the jingles for his adverts, so he really enjoys working with brands

its like his love and passion for music thats why he opened is own music label and was so creatively involved in the music of gullyboy

Originally posted by: Melissaa

Haha... The way he is going he is not for sure.

A lot of people in advertising and celeb brand management thought the same thing in 2016-2017. Read so many such arguments from rival brand managers, they were like it is just a phase he can't be the go to person of brands for much longer, he will get over exposed... but his people always said that his brand will never get brand fatigue or plateau since he can't be boxed in to one category (in his own words he is what his brands wants him to be) his brand portfolio is so diverse endorse everything across the boards. He hardly plays himself and is most of the time creatively involved in the ad campaigns. His ads are unique, innovative create visibility and grabs eyeballs. All his brands be it Chings, SwissTourism, Adidas, RedMi all attest and rave about the visibilty he brought to their brands. Despite ending his contract last year, Vivo marketing head was raving about the visibility Ranveer brought to their brand in an interview he gave earlier this year (despite Ranveer was not part of Vigo since 2018) even though the interview was about the new brand ambassador Sara and their new ad campaign. 😂 Anyways in the brand department I trust him a lot since he knows how branding and advertising works he is knowlegable (he did study and advertising was his alternate career plan) not blindly following what his brand managers advice and is passionate about branding and advertising. It is not a money making thing for him.

I know he is knowledgeable about this which is why I m curious about his thought process regarding the same. Has he ever talked about this anywhere yet? I would have agreed with the last line if he wasn't charging a bomb for the same though. So no, part of its definitely about money and in my books thats not a bad thing at all. I love that he is getting richer by the day. Might even charge more in the future and I will be happier. 😆

Originally posted by: ~*sindhu*~

I know he is knowledgeable about this which is why I m curious about his thought process regarding the same. Has he ever talked about this anywhere yet? I would have agreed with the last line if he wasn't charging a bomb for the same though. So no, part of its definitely about money and in my books thats not a bad thing at all. I love that he is getting richer by the day. Might even charge more in the future and I will be happier. 😆

He did talk about his brand last year's Fortune interview. He did not talk about it extensively but did mention that he wants to move from the limiting adjectives (zany, ott, crazy) some people in the endorsement world use to describe his brand. I so wish he would do a marketing branding interview like the ones he used to do before. His marketing and branding knowledge is evident when he talks about it in depth.

Imo he is smartly phasing out from the zany, ott, wacky youth appealing brand to more family (for a lack of a better word) "grown up" top tier brands with massy appeal and international brands. He started with the youth faves but he is not that young anymore and younger more cheaper actors have come out on the scene so there is a high chance some of youth oriented brands contracts will not get renewed. Also his endorsements fees have increased tremendously some may not be able to afford the high fees. He already ended his association with Durex last year. More will follow I'm sure.. Some rival brand manager made bold claims in 2016-2017 phase that he will not branch out from his youth appealing brands and his zany, ott persona and 'over-exposure' will hinder his brand growth and his brand will plateau. But he is proving everyone wrong imo. He is branching out smartly. His brand portfolio is a mixture of youth, family and mass appealing brands and he does appeal to all the segments and demographic.