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Why Student of the Year 2 Needs to be a Successful Film for Dharma Productions
Why Student of the Year 2 Needs to be a Successful Film for Dharma Productions
BY SUBHASH K JHA Friday, 03 May 2019
Student of the Year 2 is set to release soon and here are all the reasons why it should be a successful venture for Dharma
Student of the Year 2
If the truth be told, Karan Johar’s Dharma Productions and their partner Fox Star Studios are jittery over the release of their splashy college romantic-musical Student Of The Year 2.
“Why should they not be jittery after the crippling blow that was dealt by the failure of Kalank?” argues a source close to Dharma
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But then comes the surprising revelation. “Kalank has made Dharma all the more determined to make a success out of Student Of The Year 2. They are going all-out to ensure the film gets a big box office boost,” says the source.
Apparently Alia Bhatt’s dance number with Tiger Shroff was an afterthought. The song is already garnering a lot of response from the internet and Tiger Shroff cannot stop gushing about Alia Bhatt.
Admitting this, one of the prominent players in the project says, “I agree Alia came in at the last minute. They wanted a big star to dance with Tiger. The Alia-Tiger song and dance is a big boost to the film. As far as cutting marketing budgets is concerned , they(Dharma-Fox Star) have taken a voluntary decision to go slow on publicity during the last phase so as to not create an over expectation in the audience. There’s no budget cut as such.”
However this source admits that if SOTY2 under performs then the producers are in trouble.
“Fox has absorbed the losses of Kalank. But if SOTY 2 doesn’t work Fox-Star may have to re-negotiate with Dharma,” says the source. Kalank was Karan Johar's magnum opus as imagined by his late father Yash Johar. It was imagined initially with Shah Rukh Khan and Rani Mukerji and Sridevi but could not happen back in the day.
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