Gully Boy took a good opening of around 40-45% overall while cities like Mumbai and Pune took a blockbuster opening which can compare with the biggest of films. The opening of this film was far bigger than Padmaavat and Simmba in Mumbai / Thane and Pune. This is probably due to the local feel of the film.
The film had a Thursday release because of Valentines Day. It is not an official holiday but collections do get a boost. The last two years have seen the release of films like Jolly LLB 2 and Pad Man and they got a boost of 25-30% despite not having much for the youth. Gully Boy should get a bigger boost as its a film for the youth with youth stars but it will be the collections tomorrow which will tell how much the boost was.
The film is econically safe as most of the cost to make it and release it will be recovered from digital, satellite and music but that is the case with most major films but the theatrical run is most important for the people involved to benefit.
The film is going to be about the five big metros especially Mumbai, Pune and Bangalore with the big multiplexes giving a huge ratio of the collections. The Hindi circuits like Rajasthan and CI have had a fair start and even here Valentines Day will help to give it good to decent figures but these places will be about growth if we take the real value first day collections.
The can do well without the support of the mass circuits if the metro crowd really likes it. There have been a few films before which have done big numbers mainly on the support of the five big metros with the biggest being Barfi! which did 105 crore nett plus in 2012.
It is a also after a long time that a cast film there is a film has such a lopsided opening with metro multiplexes being so huge while mass markets are low. The last one which comes to mind is Jab harry Met Sejal but the difference even there was not as much as that film did not have metro multiplex collections opening as strong as this film.
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