Hum Aapke Hain Koun would have been a bigger hit on Netflix?

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Posted: 7 years ago
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Published: Nov 09, 2018

It was announced Friday at Netflix's See What's Next event in Singapore that Madhuri would produce a Marathi film called 15th August for the streaming giant.

The film "is set in a Mumbai chawl, and follows the course of a single day as its residents prepare for the flag-hoisting ceremony. It's about the struggles of middle-class India and in a soaring climax, and about how love sets us free, according to a statement.

"There are two magical things in the world, Madhuri said, "cinema and the internet. Netflix, she said, is a great marriage of these two things.

"If we had the infrastructure back then, Madhuri said about whether online streaming would have helped the Sooraj Barjatya romance film, "it would have magnified.

Hum Aapke Hain Koun would have been watched by even more people, and it already did very well, she said. The film, which also stars Salman Khan, went on to become the first Indian movie to make the then unprecedented Rs 100 crore at the box office. The film also won five Filmfare awards.

"There are 5000 theatres in India, 9000 in China, Madhuri noted. "Netflix has more than a million subscribers, she said, highlighting the scope of streaming.

She also said that the audience these days likes to have control over how it consumes content. "When I had my kids I couldn't step out of my house for three months. I wish I had Netflix then, she said.

Streaming gives filmmakers the freedom to express themselves, said Madhuri, expressing excitement for a future in which stars might not be as vital to getting programmes and films greenlit. "There will always be stars in India but this a groundbreaking, disruptive system, she said, joking that both her Bucket List and Jack Nicholson's version pop up together.

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