Why Colors is Only Promoting Bepannaah.. A Tweet needed to be answered

Moments ago I read a tweet, the person was scared that why only Bepannaah is getting promoted? He/she is a loyal BP fan but confused. Even I am confused to some extent whats the reason? Being a blogger since 8 years and FB pages admin, I am aware of online market strategy to some extent.

Channel wants BP to compete with titans then they have to promote it. Silsila was never going to be a topper show due to the controversial nature of the topic and also it does not even have much competition.

@ Deviant_Pixel I agree with you more than 100%. Harshad turned out to be dark horse. He was always a leading man on Indian TV.Even I am following him since KDMHMD. He always kept himself away from limelite.But he is such a happy go lucky guy. He is not a social media person. Hardly visit his accounts. But this time came like a storm. People are crazy for him. From his acting to his looks n as a humble human being. One day I read a tweet , the person who tweeted wanted to adopt Harshad n was asking for the procedure.😆 . Due to his acting I cried many times sitting alone in my room. Also laughed without reason, while shopping in a crowded centre beside one of busiest road in UK at the peak hours. What to name this madness/craze ? He is living not playing Aditya Hooda / Adi. People watch actors on the basis of their previous performance. In his case fans are watching his previous shows when he appeared as strange creature Aditya Hooda 😆. Especially Humsafars where he played totally opposite character of Saahir from Adi.

They have immense fan following compared to the other actors Sonia.

Hey Sonia,

So, I'm a Digital Marketing executive and I'm trying to make some sense of it.

On TV , Bepanah airs at a very competitive time slot. It has decent ratings and by decent I mean just about ok. It is a rather expensive show with. Stellar cast that charges a lot per day. Set designs are top notch. So, you can imagine the cost incurred by production and the channel.

However, one medium where Jennifer Winget and Harshad Chopra sell likes hot hot cakes is online medium. For Colors it is also important to have a dedicated audience that routes to Voot. For Voot they need a longe session time which essentially means that people keep watching the show on a loop.

How do you get the audience to come to their owned medium ( Voot and other social media platform) - by posting links that take them to the landing pages. That's why they are inundating us with spoilers , videos and images. Also, Silsila is a new show that airs after Bepanah and they are counting on some spill audience from Bepanah.

Hope that makes sense !

Originally posted by: Serial_Fan90

Hey Sonia,

So, I'm a Digital Marketing executive and I'm trying to make some sense of it.

On TV , Bepanah airs at a very competitive time slot. It has decent ratings and by decent I mean just about ok. It is a rather expensive show with. Stellar cast that charges a lot per day. Set designs are top notch. So, you can imagine the cost incurred by production and the channel.

However, one medium where Jennifer Winget and Harshad Chopra sell likes hot hot cakes is online medium. For Colors it is also important to have a dedicated audience that routes to Voot. For Voot they need a longe session time which essentially means that people keep watching the show on a loop.

How do you get the audience to come to their owned medium ( Voot and other social media platform) - by posting links that take them to the landing pages. That's why they are inundating us with spoilers , videos and images. Also, Silsila is a new show that airs after Bepanah and they are counting on some spill audience from Bepanah.

Hope that makes sense !

@sonia serial fan has put the reason for digital marketing. That to channel people to voot. And yes BP is top show in voot. As serial fan rightly said BP is a costly show. Jenny and Harshad doesn't come cheap and if u look the costumes as such are not repeated for leads. It is 5 months since show launch and I can't call it a new show anymore from tv perspective. A channel is putting money on promos and daily promoting a 5 month old show. It means only one thing for a data analyst in me. Show is giving money. See in data analytics barc rating will only be one parameter though the most important parameter. Just like in IT industry we measure the health of a project or a unit based on some 5-6 parameters, a show health will also have some other parameter beyond barc rating. Somewhere being ok in an extremely competitive slot BP is doing quite well on those parameters which ensures a decent ROI at this point. They want to maximize on it. Hence promoting so that if BARC too improves they will get much more. Sonia HC is living aditya hooda. Audience like u and me gets connected to character. But in corporate world of that connect doesn't translate to money u won't get promotions for 5 month old show.

Originally posted by: shruthiravi

@sonia serial fan has put the reason for digital marketing. That to channel people to voot. And yes BP is top show in voot. As serial fan rightly said BP is a costly show. Jenny and Harshad doesn't come cheap and if u look the costumes as such are not repeated for leads. It is 5 months since show launch and I can't call it a new show anymore from tv perspective. A channel is putting money on promos and daily promoting a 5 month old show. It means only one thing for a data analyst in me. Show is giving money. See in data analytics barc rating will only be one parameter though the most important parameter. Just like in IT industry we measure the health of a project or a unit based on some 5-6 parameters, a show health will also have some other parameter beyond barc rating. Somewhere being ok in an extremely competitive slot BP is doing quite well on those parameters which ensures a decent ROI at this point. They want to maximize on it. Hence promoting so that if BARC too improves they will get much more. Sonia HC is living aditya hooda. Audience like u and me gets connected to character. But in corporate world of that connect doesn't translate to money u won't get promotions for 5 month old show.

Mujhe sirf Google Adsense ka patta hai. Which a blogger can get after going through some parameters. I got it after people started to take interest my blog. Otherwise my great number of FF followers are on IF since 8 years. But my all fictions are on Blog now.As it is difficult to write on two platforms. I just post links here. That's why I said I know little. But other parameters u guys know, who are doing job in this industry. After detailed explanation by two professionals on my post I just got to know that BP is giving back, how much there is investment. Bakki ka humme kya.If it is a gold digger its better for them. 😆

I know sonia. Even I shifted writing fiction to wattpad though I do have a loyal following in IF. And that has given courage to me to publish my first fiction. Hopefully I can let out the details in another couple of weeks on the romantic saga set in 90's.

Yes... Dear sonia., U r right... People are watching his previous shows...N I m one of them.😆