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A SWISS luxury watchmaker has found an innovative way to attract eyeballs in the Indian market. It is aimed at a younger audience, one that seems to have given up their watches for smartphones. The watch company has roped in young and hip children of various industrialists with a big social media following and has turned them into models. While the young ones are given a little memento, the watch brand makes itself be seen on the wrists of the right crowd. Quite a coup, if you ask us.
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