Veere Di Wedding is a female driven film, but not about women empowerm

Sonam Kapoor Ahuja believes her upcoming
film Veere Di Wedding is an entertaining
take on gender equality. The 32-year-old
actor, who was in the capital along with the
cast of the film--Kareena Kapoor Khan,
Swara Bhasker and Shikha Talsania - says
the aim was not to make a film promoting
women empowerment, but to present a
normal story about four female friends.
"Veere... talks about gender equality in a very
entertaining way. It is a female driven film,
but it is not about women empowerment or
anything like that. It is celebrating four
people, who are women. The idea is to
reach a point where we are not discussing
that there are four women in the film. We
should be discussing that it is such an
entertaining film. I wish we come to a point
that it becomes normal to have a film with
all female cast," Sonam said in a group
interview.
Swara, who plays the role of Sakshi in the
film, says the Shashanka Ghosh-directed
movie is empowering as it focuses on
choices women make. "For me 'Veere' is
empowering as it is about choices. For me
what was liberating about this film is that it
was about four girls, but there was no
violence, social issue or anything. I am not
saying this in a derogatory way because I
come from that kind of cinema and I am
proud of it. But because it is something so
liberating, that you can have a normal
entertaining film about four girls," she said.
The team has promoted the film with
hashtag #imnotachickflick and Sonam said
they decided to go with the strategy as they
did not want their movie to get attached to
any kind of labels. "There is nothing wrong
with 'Veere...' being called a chick flick. But it
is a label in which all the films about women
are being put into. We don't have genres for
a film with female leads. There are genres
like action, comedy, drama for a film with
male leads. But when there are females in
the film it is immediately called a chick flick
overlooking its real genre. We are shying
away from labels and saying we don't want
to be put in a box. It is a film about four
friends which anybody can watch. My sister
said, 'I am not making a film for chicks'. It is
a derogatory term for women anyways," she
said.
Produced by Ekta Kapoor and Rhea Kapoor,
Veere Di Wedding will hit the theatres on
June 1.

http://www.dnaindia.com/bollywood/report-veere-di-wedding-is-a-female-driven-film-but-not-about-women-empowerment-sonam-kapoor-2618956.