Varun: Didn't promote October much

However, unlike his other commercial movies, October opened to a fair Rs 5 crore.

When asked his reaction to this, Varun told a leading daily, "[Laughs] It was a little, humbling. I didn't promote this film as much as I do for my other movies. There was just one trailer and two songs that became the selling points. Shoojit da [Sircar, director] didn't want to give out any information. So, keeping these factors in mind, we had expected this figure. In fact, many people didn't even know that the film was releasing. If you ask me, the film really released on day two, when we saw a 65 per cent jump in collection. Also, I don't agree with suggestions that this film isn't for everybody. No matter who watches it, s/he will inevitably be moved on some level."