The filmmakers manufacture outrage to grab attention

As reported by Indian Express, she said,

My issue is this. Now that you recognise me as an insider, honestly put your hand to your heart and tell me, how many of us manufacture that outrage because we don't have a film which is that good but we know we will get the eyeballs.

She continued,

We are all in the business of it, it's the best-kept secret which is just out there. Nobody wants to talk about it.

To which Karan was quick to respond,

Okay, we won't get into that!

Pat came the reply from Smriti,

Of course you won't!

Smriti Z Irani@smritiirani

Interacted with members of the film industry at #FICCIFrames2018 on the potential of media and entertainment industry in the country which stands today valued at Rs. 1.3 lakh crores employing close to 3.6 million citizens.

She also said that Indian film industry should create their own identity rather than following others. She said,

I think we always position ourselves in comparison to others. We never really look at our strengths and then position ourselves completely different from what is happening in the world. We are always catching up. So, will we be happy playing catch up for the rest of our lives or do we as an industry decide that we define ourselves on our own terms?