Sidharth Malhotra's brand value diminishing?.

Sidharth Malhotra hasn't been having a
good run at the movies. His last few
films, including his most recent
Aiyaary' (2018), has failed to create a
dent at the box office, and while he has
been appreciated for his role in
Ittefaq', (2017), his future brand
endorsements are reportedly not
looking too good, because of the low
box office numbers.
As according to Asian Age, an brand
source said, "Brands need good Fridays
at the box office or they are sometimes
happy with a lot of critical acclaim.
Barring Ittefaq, Sidharth has not got any
acclaim in his last four films. The box
office numbers are also not so
encouraging. It is difficult for brands to
sign on an actor at such times, especially
when the management team does not
want to compromise on the fee
structure of the star.'
Malhotra will next be seen in the biopic
on Captain Vikram Batra.

https://www.bizasialive.com/sidharth-malhotras-brand-value-diminishing/?.

He still has brand value? SHOCKING
Its sad that KA doesn't have any lucrative deals despite such success.

Only thing I like about his movies are the songs and his looks but zero acting..in my opinion he is the item boy of Bollywood and his whole movie is an item number stretched to 2 hours for no reason..he is fit for Indian Television maybe..

He has his brands and now signed with Pepe Jeans. His latest ads were hits

He's good but compared to the competition like ranveer, ranbir, varun...he fails to impress.

Ranbir has had a list of flops but still manages to protect his brand value...either bcz of his fanbase of bcz of his lineage.

If he acted and danced like Hrithik he would be in demand more.

He should go back to modelling.