They're just forcing this enmity down our throats for the sake of making Shivaay, this lone target for all the villians.
And I am of the opinion that they're trying to make the audience hate Soumya so that it can make her sidelining and the trivializing of RumYa's marriage justified.
Nah-uh bro. Not happening. At least not with me. Soumya for the win!