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Tampering cases with BARC samples-check out..

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@LAV2725

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+ 3

Posted: 8 years ago

People breaking heads, getting into SM fan wars & becoming hyper about BARC TRP positions of Indian TV shows on weekly charts need to pls hold on..😳 I have been saying for a while that sample households, barometers & manual data collection by BARC has issues, which they are also trying to fix.

Check a latest article at below link..there may be many more un-registered BARC data tampering or bribing cases across India similar to the one being investigated by police. 🤔

https://www.exchange4media.com/media-tv/barc-data-tamper-case-police-looking-for-more-leads-_88199.html

Below is a reference to one of my earlier posts on this forum where I had shared details and analyzed about current BARC process and its loopholes.

https://www.indiaforums.com/forum/post/145055403

Till entire sample household selection cum data collection becomes a transparent automatic process with no manual intervention or leakages, BARC data can't be blindly relied upon..😊

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Sahithi.A

@Sahithi.A

Voyager

Posted: 8 years ago

Dude you still didnt reply me which PH and channel you work for 😉

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@LAV2725

Rocker

+ 3

Posted: 8 years ago

Originally posted by: Sahithi.A
Dude you still didnt reply me which PH and channel you work for 😉

whom are you asking and what???

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ann5

@ann5

Rocker

Posted: 8 years ago

i don't look at barc because from the ratings each week...it is clear that it is not transparent at all...

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Cerealgirl

@Cerealgirl

Rocker

Posted: 8 years ago

I've been saying this for a long time. BARC and the previous rating system are not accurate. We don't know how they collect data. This is all bogus ratings.

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@LAV2725

Rocker

+ 3

Posted: 8 years ago

Old TV rating system TAM had way too many complaints, always used less samples to gauge TV viewing in India just in few hundreds, had many legal cases against it when it was finally discontinued collectively by various TV industry bodies few years back.😳

In that way BARC seems more matured and organized over TAM, has an independent council but yes any system that has left open manual interventions with less transparency will always provide scope for tampering's or bribing's that too in India. Hope BARC will fix it soon and automate their systems in a more robust manner with tightened data security as currently advertisers, broadcasters, service providers and producers councils have no other proven backup system to rely upon for weekly TRPs in India. 😳

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@LAV2725

Rocker

+ 3

Posted: 8 years ago

Originally posted by: ann5
i don't look at barc because from the ratings each week...it is clear that it is not transparent at all...

There is nothing else as alternative today in India for measuring TV viewership..now that's the challenge..But yes, it may not be worth breaking heads every week over TRPs till their system becomes robust.

Reason I shared this article (which I accidentally bumped into while reading another article on same portal about DEN & Zee dispute and ongoing legal case) is mainly as a reference to indicate that BARC system has loopholes.

Have been specially noticing fandom wars on SM in recent times against channels/TV shows and have also been observing some ignorance on this subject as well. Its actually funny 😆 when you some times come across popular cast of few hindi daily shows urging their fans on SM to watch their shows on TV and thus help increase TRPs..😃 When in reality, its few thousands of selective sample TV households that BARC depends to measure weekly TRPs, and not those millions of TV watching Indian households and specially may not be those who are part of SM fan bases.😆

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Sahithi.A

@Sahithi.A

Voyager

Posted: 8 years ago

Actors are not so smart na to appeal only to those select households, so they are foolishly asking entire country. Why dont you enlighten them LA...

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@LAV2725

Rocker

+ 3

Posted: 8 years ago

Originally posted by: Sahithi.A
Actors are not so smart na to appeal only to those select households, so they are foolishly asking entire country. Why dont you enlighten them LA...

😆 😆 oops..so fast to stamp actors...

Seems BARC itself is planning to conduct training classes this year for industry people to clear their doubts on how their process works and what changes they are making..so don't worry on that front..😛 btw ignorance about a specific subject and smartness are not same..😊

Non-industry people like me can just sit back watch every week how circus around TRPs happens on SM till then..

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@LAV2725

Rocker

+ 3

Posted: 8 years ago

#10

Another fresh police case of tampering got filed in another Indian state..came across this new article yesterday..

https://www.indiantelevision.com/television/tv-channels/viewership/barc-files-fir-for-meter-tampering-in-telangana-180323

So tampering of BARC data collection in home panels has been found again this time in Telangana..don't know how many more such uncaught issues are prevailing in other urban regions..😕

Now this over dependency of branded advertisers on urban TRP ratings to decide slot prices seem to be making channels & producers indulge into worst tactics added to that weekly BARC data captures by sample homes still being handled as manual process is also giving scope for mischief...😒

Edited by LA2725 - 8 years ago

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Tampering cases with BARC samples-check out..

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