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Originally posted by: LegolasGondolin
Social media overdose has killed curiosity, actors are not idolized like some special beings anymore. But I don't think that has affected the box office performance of films. The only thing that has changed is the surprise factor.
Earlier the audience went to watch a film just knowing the names of the people involved. They discovered the story and the characters while watching the film. Now with the influx of social media we get a trailer, promotions and songs which in ways reveals stuff about the film and also a basic idea of the narrative.Considering your example TZH and TL released in the same year and Salman was equally accessible in both cases, promotions were done for both these films.But what decides the final outcome is the content and the entertainment offered.
https://www.indiaforums.com/article/influenzer-nancy-grewal-murdered-in-canada-police-call-it-isolated-netizens-arent-convinced_232506
https://x.com/i/status/2027597286612885905
https://www.mid-day.com/entertainment/bollywood-news/article/karan-johar-announces-digital-detox-from-social-media-23613852
https://www.idiva.com/amp/entertainment/bollywood/remade-mountain-dew-ad-siddharth-anand-shah-rukh-khan-trolled-king-cgi/18095217
Happy Birthday Aishwarya Rai Amitabh and Abhishek didnât wish her on social media but wished Agastya for his movie...
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