Woh Rehne Waali Mehlon Ki is growing from strength to strength. In the week ending 3rd September 2005, the show delivered sustained TVRs across four weekday nights Monday to Thursday, hitting a high of 3.4 TVRs. Amongst Females, 15-34, it recorded average TVRs of 5.1, ahead of Sony's 4.1 and Zee TV's 0.9. The corresponding Channel Share for SaharaOne stood at 16.59% -- ahead of Sony's 13.8% and Zee's 2.99%.
Woh Rehne Waali Mehlon Ki with its 3.4 TVRs is positioned at 54 in top 100 TV ratings compared to Sony Entertainment Television's top programme Fame Gurukul's 56th position with 3.3 TVRs in all age group.
Shantonu Aditya, CEO, SaharaOne quotes, "Who Rehne Waali Mehlon Ki continues itswinning streak, In this era of hard-core saas-bahu sagas, this fresh approach in showcasing traditional Indian family values has made the impact."
Woh Rehne Waali Mehlon Ki is the story of the beautiful and delicate Rani, the youngest daughter of business tycoon Yashvardhan Mittal. Rani has been born and brought up in a palatial home in the lap of luxury, but then, Life has other ideas and meets her halfway to introduce Rani to a harsh yet real side that she had never known.
Kavita Barjatya, Head of the TV Division of Rajshri Films Pvt Ltd, observed, "The hard work and positive energy we have put into Woh Rehne Waali Mehlon Ki has paid off. While we always keep the pace of the storyline top of mind, we are also careful about emotion and empathy for the characters."