Overnights: 'Meri Durga' surges in Thursday afternoon slot

Star Plus not only held on to the lead in primetime ratings, it also came out strong during its afternoon outing on Thursday, according to exclusive data obtained by BizAsiaLive.com.

Meri Durga' did well with 50,900 viewers at 12:30 peaking at 69,200 viewers, followed by Dhhai Kilo Prem' at 13:00 with 22,500 viewers and Ek Aastha Aisi Bhee' at 13:30 with 19,800 viewers. The top rated show overall remained Yeh Hai Mohabbatein' at 19:30 with 107,800 viewers, followed by Naamkarann' at 21:00 with 82,000 viewers and Yeh Rishta Kya Kehalata Hai' at 18:30 with 64,900 viewers and Mere Angne Mein' at 18:00 with 60,300 viewers. Iss Pyaar Ko Kya Naam Doon' stayed below the 50k mark with 49,400 viewers at 20:00.